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Email Marketing Manager

Full-Time Email Marketing Managers from $900 /month

Get started with vetted Email Marketing Managers in as little as 10 days and save up to 79%. Kuubiik manages contracts, payments, and HR core processes, helping you avoid compliance gaps and unnecessary risk.

Trusted by 500+
fast-growing companies

Trusted by 500+ fast-growing companies

How much does it cost to outsource a Email Marketing Manager?

Compare monthly outsourcing costs and skill levels across junior, mid-level, and senior Email Marketing Managers.

Junior Email Marketing Manager

1 - 2 years of experience

  • Bachelor’s Degree in Marketing or related field
  • 1-2 years of email marketing experience
  • Basic understanding of email platforms
  • Experience with Mailchimp, Klaviyo, or similar
  • Familiarity with A/B testing
  • Strong copywriting skills

Southeast Asia

$900 - $1,300 /mo

LATAM

$1,500 - $2,500 /mo

USA

$3,300 - $4,600 /mo

Email Marketing Manager

3 - 5 years of experience

  • Degree in Marketing or related field
  • 3+ years of email marketing experience
  • Proficient in email automation and flows
  • Hands-on experience with segmentation
  • Solid understanding of deliverability
  • Ability to optimize email performance

Southeast Asia

$1,300 - $1,600 /mo

LATAM

$2,500 - $3,500 /mo

USA

$4,600 - $6,300 /mo

Senior Email Marketing Manager

6+ years of experience

  • Advanced email certifications preferred
  • 6+ years of email marketing experience
  • Deep knowledge of email strategy
  • Experience leading email programs
  • Advanced skills in personalization
  • Proven ability to drive revenue through email

Southeast Asia

$1,600 - $2,500 /mo

LATAM

$3,500 - $5,000 /mo

USA

$6,300 - $8,300 /mo

Kuubiik World Map

Email Marketing Manager responsibilities and core areas of work

Email Marketing Managers are experts in planning, executing, and optimizing email marketing campaigns to engage audiences, drive conversions, and achieve business goals.

Email Strategy.

  • Developing comprehensive email marketing strategies that align with marketing objectives.
  • Implementing audience segmentation to target specific customer groups effectively.
  • Creating customer journey-focused email campaigns to enhance engagement and conversion rates.

Email Campaign Creation.

  • Create engaging email content and design templates.
  • Segment and target the email list for personalized campaigns.
  • Schedule and deploy email campaigns, analyze performance, and optimize for better results.

List Segmentation.

  • Segmenting email lists based on demographics, behavior, or engagement levels to target specific audience segments.
  • Creating personalized and relevant email campaigns for each segmented group to improve open and click-through rates.
  • Regularly analyzing segmentation data and adjusting strategies to optimize email marketing effectiveness and ROI.

A/B Testing.

  • Design and create A/B test campaigns to evaluate different email marketing strategies.
  • Split the email list into two random groups, A and B, and send different email variations to each group.
  • Analyze the results, including open rates, click-through rates, and conversion rates, to determine the most effective email strategy.

Automation.

  • Design and implement automated email campaigns using email marketing software.
  • Create personalized email drip sequences to nurture leads and engage subscribers.
  • Set up A/B tests and tracking to optimize email performance and conversion rates.

Responsive Design.

  • Create responsive email templates that adapt to various screen sizes and devices.
  • Test and optimize email campaigns to ensure they display correctly on mobile, tablet, and desktop platforms.
  • Utilize media queries and fluid layouts to enhance the user experience and maximize email engagement.

Reporting.

  • Generate detailed email campaign performance reports.
  • Analyze key metrics such as open rates, click-through rates, and conversion rates.
  • Provide actionable insights and recommendations for optimizing email marketing strategies.

List Growth.

  • Implementing lead generation strategies to increase the subscriber base.
  • Creating and optimizing sign-up forms on the website and landing pages.
  • Running targeted email campaigns to encourage existing subscribers to refer friends and colleagues.

Customer Engagement.

  • Creating personalized email campaigns to connect with customers on a one-to-one basis.
  • Segmenting email lists to send targeted content and offers based on customer preferences and behavior.
  • Monitoring email open rates, click-through rates, and conversion rates to optimize engagement strategies.

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