PPC Specialists





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What does a

PPC Specialist


A Performance Marketing Specialist is responsible for creating and managing online advertising campaigns with the goal of achieving measurable results and a positive return on investment (ROI).

Paid Ad Campaigns.

  • Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for ad campaigns.
  • Ad Copy Creation: Craft compelling ad copy that attracts clicks and converts visitors into customers.
  • Budget Management: Monitor and optimize ad budgets to ensure efficient spending and maximum ROI (Return on Investment).

Campaign Strategy.

  • Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for PPC campaigns.
  • Ad Copy Optimization: Create compelling ad copies that resonate with the target audience and encourage clicks and conversions.
  • Budget Allocation: Strategically allocate budget across various campaigns and ad groups to maximize ROI and meet performance goals.

Ad Copy & Creative Development.

  • Create compelling ad copy that engages the target audience and aligns with campaign goals.
  • Design and optimize visually appealing ad creatives, including images, videos, and graphics.
  • A/B test ad variations to determine the most effective messaging and creative elements.

Budget Management.

  • Monitor and adjust daily, weekly, and monthly PPC campaign budgets to ensure efficient spending.
  • Implement bid strategies and keyword optimizations to maximize ROI within the allocated budget.
  • Create and present budget reports, highlighting key performance metrics and recommendations for budget allocation adjustments.

Keyword Research.

  • Conduct extensive keyword research to identify relevant and high-performing keywords for PPC campaigns.
  • Analyze search volume, competition, and cost-per-click (CPC) data to select optimal keywords for advertising.
  • Continuously monitor and update keyword lists to adapt to changing market trends and improve campaign performance.

Audience Targeting.

  • Keyword Research: Conduct thorough keyword research to identify relevant search terms and phrases that align with the target audience’s interests and intent.
  • Segmentation: Create audience segments based on demographics, interests, and behaviors to tailor ad campaigns for specific groups of potential customers.
  • Remarketing: Implement remarketing strategies to re-engage and convert users who have previously interacted with the website, increasing the chances of conversions.

Ad Testing & Optimizations.

  • Creation and management of various ad versions to test their performance.
  • Continuous monitoring and analysis of ad campaigns to identify areas for optimization.
  • Adjusting ad copy, keywords, and targeting settings to maximize click-through rates and conversions.

Conversion Tracking.

  • Implementing tracking codes to monitor website conversions.
  • Setting up goals and events in analytics tools (e.g., Google Analytics) to measure conversion performance.
  • Regularly analyzing conversion data and optimizing PPC campaigns to improve conversion rates.

Landing Page Optimizations.

  • Perform A/B testing on landing pages to improve conversion rates.
  • Optimize landing page content for relevant keywords and ad copy.
  • Create compelling and relevant landing page designs to enhance user experience.

Finding the right talent has never been more flexible.

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