SEO Specialists




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What does a

SEO Specialist


SEO (Search Engine Optimization) Specialist is responsible for optimizing a website to improve its visibility on search engines and drive organic traffic.

Keyword Research.

  • Thoroughly analyze industry-specific keywords to identify high-value search terms.
  • Utilize keyword research tools and competitor analysis to pinpoint relevant keywords.
  • Create a strategic keyword list for optimizing website content and improving search engine rankings.

On-page Optimizations.

  • Keyword Research and Analysis
  • Optimizing Meta Titles and Descriptions
  • Improving Content Quality and Structure

Content Strategy.

  • Keyword Research and Analysis
  • Content Optimization for SEO
  • Creating High-Quality, Relevant, and Engaging Content

Technical SEO.

  • Website Audit: Conduct a comprehensive technical audit of the website to identify issues such as broken links, duplicate content, and crawlability issues.
  • XML Sitemap Optimization: Create and optimize XML sitemaps to help search engines index website pages more efficiently.
  • Page Speed Optimization: Implement strategies to improve website loading speed, including optimizing images, minifying CSS/JavaScript, and leveraging browser caching.

Link Building.

  • Strategic outreach to authoritative websites for backlink acquisition.
  • Guest posting on relevant industry blogs to build high-quality inbound links.
  • Monitoring and analyzing link profile for SEO optimization and spam prevention.

Local SEO.

  • Keyword Research: Conduct thorough keyword research to identify relevant local keywords and phrases that can boost local search visibility.
  • Google My Business Optimization: Optimize and maintain Google My Business profiles with accurate business information, photos, and customer reviews to improve local map rankings.
  • Local Citations: Build and manage local citations across authoritative directories and websites to establish consistent NAP (Name, Address, Phone) information for better local search rankings.

Competitor Analysis.

  • Thorough analysis of competitor websites to identify strengths and weaknesses.
  • Keyword research to discover high-performing keywords used by competitors.
  • Strategic insights and recommendations to improve your website’s SEO based on competitor data.

SEO Audit.

  • Keyword Research and Analysis: Identify relevant keywords and phrases for improved search engine visibility.
  • On-Page Optimization: Review and optimize website content, meta tags, headings, and internal links for SEO best practices.
  • Technical SEO Audit: Evaluate website structure, loading speed, mobile-friendliness, and other technical aspects to enhance search engine rankings.

Analytics & Reporting.

  • Monitoring website traffic using tools like Google Analytics to track visitor behavior and performance metrics.
  • Generating regular SEO reports to analyze keyword rankings, organic search traffic, and conversion rates.
  • Identifying trends, opportunities, and areas for improvement based on data analysis to enhance the website’s SEO strategy.

Finding the right talent has never been more flexible.

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