Google Ads: How we reduced Heyscape’s CPA by 64%.
We helped Heyscape reduce their CPA and boost their bookings. Now they're seeing the results!
The client.
Heyscape is the brainchild of Pierre Sauvignon. Devoted lover of nature and of unplugging from the digital realm, He wanted to create places of solitude amidst the natural landscape. His dream was to design an experience that mirrored camping that was accessible to everyone and included the creature comforts of home. Heyscape is for those who love the feeling of being amidst nature, but also love a comfortable bed and the blinds drawn to ensure they get a great sleep in.
The challenge.
The key challenge faced by Heyscapes was that the CPA for their online advertising campaigns had been steadily increasing over the past few quarters. This rise in CPA was driven by factors such as increased competition, fluctuations in user behavior, and changing algorithms on advertising platforms. To ensure sustained growth and profitability, the marketing team recognized the urgent need to devise and implement strategies that would reverse this trend and bring down the cost per acquisition.
This project requires a 40-hour plan.
Heyscape has subscribed to the by-the-hour plan. With 30 credit-hours per month, they have access to the following team:
The solution.
Analyzing past campaigns
Using analysis of Google Ads efforts that can build stronger connections with audience, ensuring remarkable success.
Keyword strategy
Well-crafted keyword strategy resulted in exponential growth and seamless connection with a broader audience.
Audience segmentation
Personalized Google Ads based on segmenting audiences, that delivers tailored messages to distinct customer groups.
The results.
The key challenge faced by Heyscapes was that the CPA for their online advertising campaigns had been steadily increasing over the past few quarters. This rise in CPA was driven by factors such as increased competition, fluctuations in user behavior, and changing algorithms on advertising platforms. To ensure sustained growth and profitability, the marketing team recognized the urgent need to devise and implement strategies that would reverse this trend and bring down the cost per acquisition.
64%
CPA Reduction
20%
Clickthrough Rate
52%
Avg. Conversion
102%
Avg. Booking
